Engineering Capabilities

I focus on frontend architecture, performance engineering, and technical SEO implementation with measurable delivery outcomes.

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CAPABILITY AREAS

What I Work On

The engineering disciplines I practice most consistently and bring to teams.

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Frontend Architecture

I build component-driven frontends with Astro, TypeScript, and Tailwind. My focus is on clean boundaries, predictable data flow, and markup that holds up without a style guide — fast to ship, easy to extend.

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Performance & Core Web Vitals

I treat LCP, CLS, and INP as constraints from day one — optimizing image pipelines, eliminating render-blocking resources, and targeting 95+ Lighthouse scores. Performance is a deliverable, not a post-launch audit item.

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Technical SEO

I implement search-ready site structure: semantic HTML, correct canonical and metadata setup, IA that matches search intent, internal link architecture, and schema markup. I audit, fix, and verify with Search Console and Screaming Frog.

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Analytics & Measurement

I set up GA4, configure conversion tracking, and build reporting that ties implementation decisions to business signals — organic traffic, Core Web Vitals improvements, and lead-gen metrics I can defend in an interview.

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WORKING STYLE

How I Work

Async-first, outcome-tied delivery with a focus on maintainability.

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Async-first execution

I document decisions, write structured updates, and maintain clear ownership so projects stay in motion across time zones without sync-heavy overhead.

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Outcome-tied delivery

Every implementation decision connects to a measurable signal — Lighthouse score, ranking, load time, or conversion rate. I ship incrementally and verify before expanding scope.

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Maintainable by default

Clean component boundaries, typed interfaces, and documented tradeoffs mean the next person — or future me — can extend the work without archaeology.

OUTCOMES

Selected Results

Concrete outcomes from projects I've shipped — numbers I can explain and defend.

300%

Organic Traffic Growth

Directional average across SEO-focused engagements — driven by technical audits, IA restructuring, and keyword targeting, measured over 6–12 months.

95+

Lighthouse Score

Achieved on the BearGorilla production site across Performance, Accessibility, Best Practices, and SEO categories.

20+

Projects Shipped

End-to-end builds and SEO implementations delivered solo — from initial scope through post-launch measurement.

PROCESS

My Process

A lightweight, repeatable delivery loop I apply on most projects.

Discovery

Align on goals, constraints, and baseline metrics. Define success before writing code.

Build

Ship focused increments with performance guardrails and regular check-ins against the spec.

Validate

QA interaction flow, Lighthouse scores, and indexability before declaring a feature done.

Iterate

Measure against the baseline, prioritize the next highest-impact improvement, repeat.

CAPABILITY DETAILS

What Each Area Covers

What I typically own and implement within each capability area.

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Frontend Architecture

Component-driven builds with Astro, TypeScript, and Tailwind — clean, performant, and easy to extend.

Astro + TypeScript component structure
Tailwind-based responsive design
Performance-first image and asset pipeline
Accessible, semantic markup

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Technical SEO

Search-ready IA, crawlability fixes, and on-page implementation — audited, fixed, and verified with real data.

Technical SEO audit (Screaming Frog + GSC)
IA and internal link restructure
Schema markup implementation
Core Web Vitals optimization

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Analytics & Measurement

GA4 setup, conversion tracking, and reporting tied to the signals that actually matter.

GA4 configuration and event tracking
Search Console integration
Core Web Vitals field data monitoring
Conversion and goal tracking

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If these capabilities align with your stack and team needs, I'm happy to share role-relevant examples.

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