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Selected Projects

Case studies focused on performance, technical SEO, and practical implementation decisions.

Project Focus

Engineering detail without design drift

Each project is framed for hiring review: context, role scope, stack decisions, constraints, and measurable outcomes.

BearGorilla website project preview
Case Study 01

BearGorilla

High-performance Astro marketing site focused on Core Web Vitals, conversion clarity, and technical SEO architecture.

Context
Performance and SEO-sensitive website delivery with clear conversion goals.
Role
End-to-end implementation owner across architecture, UI, and technical SEO.
Constraints
Maintainable build, lightweight runtime behavior, and tight content clarity.
  • 95+ Lighthouse score
  • Core Web Vitals optimization
  • Astro
  • TypeScript
  • Tailwind CSS
  • Technical SEO

Why this matters: shows practical engineering judgment that transfers to product teams shipping fast under quality constraints.

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Astley Plumbing website project preview
Case Study 02

Astley Plumbing

Local-service website build focused on local SEO structure, service-intent hierarchy, and lead-generation UX.

Context
Performance and SEO-sensitive website delivery with clear conversion goals.
Role
End-to-end implementation owner across architecture, UI, and technical SEO.
Constraints
Maintainable build, lightweight runtime behavior, and tight content clarity.
  • Local intent page model
  • Improved quote-path clarity
  • Astro
  • On-page SEO
  • Information Architecture
  • Conversion UX

Why this matters: shows practical engineering judgment that transfers to product teams shipping fast under quality constraints.

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Curious About the Stack Behind These?

See the engineering capabilities and technical disciplines I bring to each project.